How to successfully promote your business to a global audience

Break into the international market can catapult company growth and increased profitability faster than selling to a national market.

But the success of your company sells to foreign buyers? What can we do to provide the right information to potential customers that are informative and attractive? Can you stand out from the crowd?

The most common method of marketing must provide brochures. While leaflets plays an important role, which can be annoying and ill-equipped to understand the real meaning of what makes an organization and its purpose.

In addition, when pamphlets translated into other languages ​​agree that even the best translations are uncomfortable and do not how to use the right language. Often, this means that international perspectives are less likely to read magazines on depth.

So how do you show potential customers how the product? What can you do to improve its product and its benefits?

A method has proven promotional video production company. The combination of vision with its movement, the complex communication messages far superior to any written information.

Research has shown that video can be up to four times more effective than a printed brochure. Given that 80% of the information we can learn is visual, it is easy to understand why audiovisual materials are so successful in transmitting messages to viewers.

The best investment companies are the prospects for your business video on a VHS tape or a DVD or CD-ROM menu (which is like a DVD video menu).

CD-ROM is very flexible and can include web links, videos, brochures and documents. They can also be manufactured as a CD business card is perfect for travelers who want to reduce the amount of marketing materials need to carry.

Commercial videos can be downloaded from Web site so as to not simply save cash in sharing expenses, but provides universal access for 24 hours.

Another advantage of the film industry is that it results in a variety of voice languages. Since visual cues are used in combination with natural language voice sounds attractive.

The winner of the 2002 Regional exporter annual awards, cheese and butter factory Warrnambool heavily based on the use of corporate video production to increase exports.

John Williams, director of Warrnambool Cheese and Butter Factory marketing, said: ". We are very proud of our factory and our picturesque location, it makes little sense to show our qualities to his advantage, and the way to do this is through a corporate video. "

"We found the video business is extremely flexible. I cannot travel abroad and show a video DVD quality to potential customers on my laptop."

"We had a short promotional video created with the notch in our PowerPoint presentation presented at a large dairy Japanese importer. Really gave us a competitive advantage and helped us win a large contract worth several million dollars. "

Justin Howden, a specialist in marketing and international marketing Investment Partners also advocates the use of film company when marketing abroad.

"Video Marketing, joint venture business is important." It is important to get the game trade in video marketing is irreplaceable and foreign companies to try to hire brokers.

"The video business successful is designed to find out what are the most important pieces of information that your audience wants. You should know that 20% of the information can be a peak of 80% in terms of marketing. When "I did, you should focus on the following points in the promotional video. '

Video production business is a powerful, convenient and affordable for foreign buyers to see what it has to offer. An innovative method may contain links to web .e-mail, video, brochures and CD card small business.

Using a combination of tools for advocacy and a creative approach, how slow and often difficult to access the global market, it can be much easier.